HubSpot vs Freshsales — 2026
Full comparison of pricing, features and reviews for 2026. Find out which is the best choice for your SME.
Detailed comparison
HubSpot
All-in-one CRM for SMEs
Freshsales
Intelligent CRM with built-in AI
HubSpot
HubSpot is the world's leading CRM platform, offering integrated sales, marketing and customer service tools. Ideal for SMEs wanting to centralize their commercial management with a generous free tier.
- ✓500+ integrations
- ✓10,847 reviews
- ✗EU hosting N/A
- ✗Rating: 4.4/5
- ✗From €20/month
Freshsales
Freshsales is a modern CRM with built-in AI features for lead scoring, task automation and deal prediction. EU hosting and free plan available.
- ✓EU hosting
- ✓Rating: 4.5/5
- ✓From €15/month
Which tool to choose based on your use case?
Pricing comparison
Frequently asked questions
What is the difference between HubSpot and Freshsales?
HubSpot and Freshsales are two SaaS solutions in the same category. After analyzing pricing, features and reviews, Freshsales scores best overall for European SMEs in 2026.
Does HubSpot have a free plan?
Yes, HubSpot offers a free plan with basic features. Ideal for testing the tool before committing.
Which is cheaper, HubSpot or Freshsales?
Freshsales is the most affordable option with a starting plan from €15/month.