HubSpot vs Zoho CRM — 2026
Full comparison of pricing, features and reviews for 2026. Find out which is the best choice for your SME.
Detailed comparison
HubSpot
All-in-one CRM for SMEs
Zoho CRM
Complete and affordable CRM
HubSpot
HubSpot is the world's leading CRM platform, offering integrated sales, marketing and customer service tools. Ideal for SMEs wanting to centralize their commercial management with a generous free tier.
- ✓Rating: 4.4/5
- ✓10,847 reviews
- ✗EU hosting N/A
- ✗From €20/month
Zoho CRM
Zoho CRM is a comprehensive and cost-effective solution for SMEs. With a free plan for 3 users and advanced features at low cost, it offers excellent value for money.
- ✓EU hosting
- ✓800+ integrations
- ✓From €14/month
- ✗Rating: 4.1/5
Which tool to choose based on your use case?
Pricing comparison
Frequently asked questions
What is the difference between HubSpot and Zoho CRM?
HubSpot and Zoho CRM are two SaaS solutions in the same category. After analyzing pricing, features and reviews, HubSpot scores best overall for European SMEs in 2026.
Does HubSpot have a free plan?
Yes, HubSpot offers a free plan with basic features. Ideal for testing the tool before committing.
Which is cheaper, HubSpot or Zoho CRM?
Zoho CRM is the most affordable option with a starting plan from €14/month.