HubSpot vs Copper — 2026
Full comparison of pricing, features and reviews for 2026. Find out which is the best choice for your SME.
Detailed comparison
HubSpot
All-in-one CRM for SMEs
Copper
CRM built for Google Workspace
HubSpot
HubSpot is the world's leading CRM platform, offering integrated sales, marketing and customer service tools. Ideal for SMEs wanting to centralize their commercial management with a generous free tier.
- ✓Free plan available
- ✓500+ integrations
- ✓From €20/month
- ✓10,847 reviews
- ✗Rating: 4.4/5
Copper
Copper is the only CRM built natively for Google Workspace. If your team uses Gmail and Google Drive, Copper integrates perfectly without changing your habits.
- ✓Rating: 4.5/5
- ✗No free plan
- ✗From €23/month
Which tool to choose based on your use case?
Pricing comparison
Frequently asked questions
What is the difference between HubSpot and Copper?
HubSpot and Copper are two SaaS solutions in the same category. After analyzing pricing, features and reviews, HubSpot scores best overall for European SMEs in 2026.
Does HubSpot have a free plan?
Yes, HubSpot offers a free plan with basic features. Ideal for testing the tool before committing.
Which is cheaper, HubSpot or Copper?
HubSpot is the most affordable option with a starting plan from €20/month.