HubSpot vs ActiveCampaign — 2026
Full comparison of pricing, features and reviews for 2026. Find out which is the best choice for your SME.
Detailed comparison
HubSpot
All-in-one CRM for SMEs
ActiveCampaign
Advanced marketing automation
HubSpot
HubSpot is the world's leading CRM platform, offering integrated sales, marketing and customer service tools. Ideal for SMEs wanting to centralize their commercial management with a generous free tier.
- ✓Free plan available
- ✓From €20/month
- ✓10,847 reviews
- ✗EU hosting N/A
- ✗Rating: 4.4/5
ActiveCampaign
ActiveCampaign combines email marketing, marketing automation and CRM in one powerful platform. Its visual automation workflows make it the go-to choice for SMEs wanting to personalize their customer communication.
- ✓EU hosting
- ✓Rating: 4.5/5
- ✓870+ integrations
- ✗No free plan
- ✗From €29/month
Which tool to choose based on your use case?
Pricing comparison
Frequently asked questions
What is the difference between HubSpot and ActiveCampaign?
HubSpot and ActiveCampaign are two SaaS solutions in the same category. After analyzing pricing, features and reviews, ActiveCampaign scores best overall for European SMEs in 2026.
Does HubSpot have a free plan?
Yes, HubSpot offers a free plan with basic features. Ideal for testing the tool before committing.
Which is cheaper, HubSpot or ActiveCampaign?
HubSpot is the most affordable option with a starting plan from €20/month.