MailerLite vs Klaviyo — 2026
Full comparison of pricing, features and reviews for 2026. Find out which is the best choice for your SME.
Detailed comparison
MailerLite
Affordable EU email marketing
Klaviyo
Email marketing for e-commerce
MailerLite
MailerLite is a simple, affordable and GDPR-compliant email marketing solution with EU hosting. Perfect for content creators, solopreneurs and small teams on a budget.
- ✓EU hosting
- ✓From €9/month
- ✓4,100 reviews
Klaviyo
Klaviyo is the leading email and SMS marketing platform for e-commerce. Its native Shopify and WooCommerce integrations and advanced analytics make it the choice for ambitious online stores.
- ✓350+ integrations
- ✗EU hosting N/A
- ✗From €20/month
Which tool to choose based on your use case?
Pricing comparison
Frequently asked questions
What is the difference between MailerLite and Klaviyo?
MailerLite and Klaviyo are two SaaS solutions in the same category. After analyzing pricing, features and reviews, MailerLite scores best overall for European SMEs in 2026.
Does MailerLite have a free plan?
Yes, MailerLite offers a free plan with basic features. Ideal for testing the tool before committing.
Which is cheaper, MailerLite or Klaviyo?
MailerLite is the most affordable option with a starting plan from €9/month.