Brevo vs Klaviyo — 2026
Full comparison of pricing, features and reviews for 2026. Find out which is the best choice for your SME.
Detailed comparison
Brevo
The European email solution (ex-Sendinblue)
Klaviyo
Email marketing for e-commerce
Brevo
Brevo (formerly Sendinblue) is an all-in-one marketing platform founded in Europe with EU data hosting. Ideal for GDPR-conscious SMEs.
- ✓EU hosting
- ✓From €19/month
- ✓5,200 reviews
- ✗Rating: 4.5/5
Klaviyo
Klaviyo is the leading email and SMS marketing platform for e-commerce. Its native Shopify and WooCommerce integrations and advanced analytics make it the choice for ambitious online stores.
- ✓Rating: 4.6/5
- ✓350+ integrations
- ✗EU hosting N/A
- ✗From €20/month
Which tool to choose based on your use case?
Pricing comparison
Frequently asked questions
What is the difference between Brevo and Klaviyo?
Brevo and Klaviyo are two SaaS solutions in the same category. After analyzing pricing, features and reviews, Brevo scores best overall for European SMEs in 2026.
Does Brevo have a free plan?
Yes, Brevo offers a free plan with basic features. Ideal for testing the tool before committing.
Which is cheaper, Brevo or Klaviyo?
Brevo is the most affordable option with a starting plan from €19/month.