Mailchimp vs Klaviyo — 2026
Full comparison of pricing, features and reviews for 2026. Find out which is the best choice for your SME.
Detailed comparison
Mailchimp
Simplified email marketing
Klaviyo
Email marketing for e-commerce
Mailchimp
Mailchimp is the world's best-known email marketing platform. Its intuitive interface and generous free plan make it the ideal starting point for SMEs beginning with email marketing.
- ✓From €13/month
- ✓14,600 reviews
- ✗Rating: 4.3/5
Klaviyo
Klaviyo is the leading email and SMS marketing platform for e-commerce. Its native Shopify and WooCommerce integrations and advanced analytics make it the choice for ambitious online stores.
- ✓Rating: 4.6/5
- ✓350+ integrations
- ✗From €20/month
Which tool to choose based on your use case?
Pricing comparison
Frequently asked questions
What is the difference between Mailchimp and Klaviyo?
Mailchimp and Klaviyo are two SaaS solutions in the same category. After analyzing pricing, features and reviews, Klaviyo scores best overall for European SMEs in 2026.
Does Mailchimp have a free plan?
Yes, Mailchimp offers a free plan with basic features. Ideal for testing the tool before committing.
Which is cheaper, Mailchimp or Klaviyo?
Mailchimp is the most affordable option with a starting plan from €13/month.